Strategic Brand Design & Marketing
Unlock unlimited growth in your business and professional career with this 12 week certificate program in branding, design, and marketing.
What You Will Learn:
The certificate program in Strategic Brand Design & Marketing offers a comprehensive understanding of the brand-building process, equipping you with the knowledge and tools to create and manage successful brands. This program covers various aspects of strategic brand design and marketing, preparing you for diverse professional settings.
The primary goal is to help you develop a comprehensive understanding of the brand-building process, including analyzing customer insights to better understand target audience needs and preferences. You will learn brand fundamentals, positioning, communication, implementation, and management to create brands that resonate with customers and outperform the competition.
You will explore the creative aspects of brand design, crafting compelling visual identities, digital designs, and marketing materials that effectively convey a brand’s unique message and value proposition.
The program also emphasizes strategic thinking and adaptability, as it is crucial for brands to evolve and adapt to remain relevant in changing markets and consumer preferences.
Why You Need This Now:
In today’s competitive business landscape, the ability to create and maintain a strong brand presence has become more important than ever. Learning strategic brand design and marketing not only enables professionals to create and design more effective brands, but also enhances their personal growth and career advancement opportunities.
By understanding the nuances of brand strategy and design, professionals can develop campaigns that resonate with the target audience, leading to increased engagement, customer loyalty, and ultimately, higher revenue. This, in turn, contributes to the long-term success and growth of a business.
The skills and insights gained through the Strategic Brand Design program can be applied across industries, making graduates valuable assets to any organization seeking to build or maintain a strong brand presence. Graduates will be well-equipped to work in advertising agencies, marketing departments, design studios, or even launch their own businesses.
Bonus A.I. Case Study and Prompt Library
The AI technology-driven case study, frameworks, and prompt library included in the Strategic Brand Design program offers you a hands-on learning experience, demonstrating the benefits of using AI in real-world branding and marketing scenarios.
You will experience the power of AI in enhancing the creative process, from generating design ideas to crafting compelling messaging. By participating in this AI case study, you will develop a deeper understanding of AI’s practical applications in branding, design, and marketing, preparing them for future career success.
Course Curriculum
Brand Fundamentals:
Branding Basics
The Power of Branding
Maintaining Positive Brand Status
When to Start Branding
The Branding & Creative Team
Brand Foundation:
Auditing a Brand
Defining the Brand Purpose
Defining the Brand Mission
Defining the Brand Vision
Defining the Brand Values
Brand Positioning:
Audience Targeting
Auditing The Competition
Brand Naming
Communicating Brand Personality
Crafting The Perfect Brand Tagline
Finding A Brand Voice
Brand Positioning
Brand Design:
The Importance of Great Design
What is Visual Identity
Logo Design
Brand Colors
Brand Typography
Brand Graphics & Style
Brand Guidelines
Brand Building:
Brand Touchpoints
Writing a Creative Brief
Print Design vs Digital Design
The Best Design Process
Web Page Layout
Wireframes & Content Hierarchy
Web Page Design
Website Architecture
Websites Development
Brand Management:
Managing Brand Assets
Review, Report, and Refresh
Staying Relevant
A.I. Brand Design
AI Generative Brand Foundation
AI Generative Brand Positioning
AI Generative Brand Design
AI Generative Brand Marketing
Included With The Program
Brand Designer Academy students will not only acquire the knowledge and experience necessary to design and build exceptional brands, but they will also receive an extensive collection of step-by-step frameworks, action guides, and course books. These invaluable resources streamline the brand building and design process, enabling students to approach their projects with greater efficiency and confidence.
Live Coaching Sessions
Brand Designer Academy Course book
Assignment Workbook
50+ Video Training Modules
AI Brand Builder Framework & Case Study
AI Brand Builder Prompt Library
Brand Audit & Framework Guide
Brand Personality Assessment
Visual Brand Identity Assessment
Consumer Experience Touchpoint Audit
Brand Strategy SWOT Analysis
Brand Strategy Rebrand Assessment
Customer to Brand Relationship Assessment
Brand Purpose Assessment & Framework
Brand Vision Assessment & Framework
Brand Mission Assessment & Framework
Brand Values Assessment & Framework
Target Audience Framework
Customer Characterization Type Assessment
Competitor Audit Framework
Brand Personality Assessment & Framework
Brand Tagline Framework
Brand Voice Assessment & Framework
Brand Positioning Assessment
Unique Selling Proposition Framework
Brand Positioning Statement Framework
Logo Design Framework
Brand Color Framework
Brand Typography Framework
Brand Guidelines Framework
Consumer Brand Touchpoint Assessment
Creative Brief Framework
Design Process Framework
Web Page Layout & Content Framework
Web Page Wireframe & Design Framework
Website Architecture & Sitemap Framework
Website Development Best Practice Guidelines
Lifetime Access to All Content
Completion Certificate
Who Should Enroll
The Strategic Brand Design program is ideal for designers, marketers, business leaders, and agencies seeking to enhance their skills in brand creation, design, and management. Focusing on strategic thinking, adaptability, and creativity, this program helps individuals elevate their professional careers, ensuring personal and business growth, success, and longevity in the competitive world of branding and design.
Business Growth Leaders
Marketing Directors
Creative Directors
Branding Managers
Communication Professionals
Business Growth Leaders
Enrollment Options
Unlock your full potential with Brand Designer Academy.
The introductory program for anyone looking to learn the fundamentals of building, designing, and marketing a personal or business brand.
7 Day Bootcamp
FREE
Daily Video Training Modules
Brand Bootcamp Course Book
Brand Building Frameworks
Daily Action Guides
Lifetime Access
For designers, marketers, brand managers, and business professionals who want to build their skill set, attract top level clients, and become a more valuable asset.
12 Week Workshop
$495
Brand Designer Academy 12 Week Program
Brand Designer Academy Course Book
Assignment Workbook
50+ Video Training Modules
40+ Brand Building Frameworks
Live Coaching Sessions
AI Generative Brand Framework
AI Generative Brand Case Study
AI Generative Brand Prompt Library
Lifetime Access
Completion Certificate
For businesses that need a certified consultant to train their teams to design, build, and manage their brands using proven brand strategy frameworks, and design fundamentals.
6 Week Consultancy
$5995
Live Weekly Team Advisory Sessions
3 Enrollments to Brand Designer Academy
3 Brand Designer Academy Course Books
3 Assignment Workbooks
50+ Video Training Modules
40+ Brand Building Frameworks
AI Generative Brand Framework
AI Generative Brand Case Study
AI Generative Brand Prompt Library
Archive of all Video Consulting Calls
Weekly Assignments, Actions, and Assessments
Lifetime Access
Team Completion Certificates
NO RISK!
I’m not asking you to decide yes or no today… I’m asking you to make a fully informed decision, that is all. The only way you can make a fully informed decision is on the inside, not the outside. So enroll today, get inside and see if everything I provide is valuable to you. Then, after 14 days of working with me, you can decide to stay or leave the program. If it’s not for you, no hard feelings. Simply send back your completed course materials and you will be 100% reimbursed. It’s as simple as this: Show up, do the work, and your investment is guaranteed.
Please note: While the Brand Designer Academy provides comprehensive training and a certificate of completion, this course is not accredited by any educational institution or agency, and does not confer academic credits.
