Get The Winning Strategies That Unlock Unlimited Growth
On-Demand Training Workshops, Frameworks, and Expert Mentorship For Business Leaders and Entrepreneurs on Branding, Design, and Marketing.
What You Will Learn:
The certificate program in Strategic Brand Design & Marketing offers a comprehensive understanding of the brand-building process, equipping you with the knowledge and tools to create and manage successful brands. This program covers various aspects of strategic brand design and marketing, preparing you for diverse professional settings.
The primary goal is to help you develop a comprehensive understanding of the brand-building process, including analyzing customer insights to better understand target audience needs and preferences. You will learn brand fundamentals, positioning, communication, implementation, and management to create brands that resonate with customers and outperform the competition.
You will explore the creative aspects of brand design, crafting compelling visual identities, digital designs, and marketing materials that effectively convey a brand’s unique message and value proposition.
The program also emphasizes strategic thinking and adaptability, as it is crucial for brands to evolve and adapt to remain relevant in changing markets and consumer preferences.
Why You Need This Now:
In today’s competitive business landscape, the ability to create and maintain a strong brand presence has become more important than ever. Learning strategic brand design and marketing not only enables professionals to create and design more effective brands, but also enhances their personal growth and career advancement opportunities.
By understanding the nuances of brand strategy and design, professionals can develop campaigns that resonate with the target audience, leading to increased engagement, customer loyalty, and ultimately, higher revenue. This, in turn, contributes to the long-term success and growth of a business.
The skills and insights gained through the Strategic Brand Design program can be applied across industries, making graduates valuable assets to any organization seeking to build or maintain a strong brand presence. Graduates will be well-equipped to work in advertising agencies, marketing departments, design studios, or even launch their own businesses.
Bonus A.I. Brand Strategy Case Study
The AI technology-driven case study, frameworks, and prompt library included in the Strategic Brand Design program offers you a hands-on learning experience, demonstrating the benefits of using AI in real-world branding and marketing scenarios.
You will experience the power of AI in enhancing the creative process, from generating design ideas to crafting compelling messaging. By participating in this AI case study, you will develop a deeper understanding of AI’s practical applications in branding, design, and marketing, preparing them for future career success.
Course Curriculum
Brand Fundamentals:
Branding Basics
The Power of Branding
Maintaining Positive Brand Status
When to Start Branding
The Branding & Creative Team
Brand Foundation:
Auditing a Brand
Defining the Brand Purpose
Defining the Brand Vision
Defining the Brand Mission
Defining the Brand Values
Brand Positioning:
Audience Targeting
Auditing The Competition
Brand Naming
Communicating Brand Personality
Crafting The Perfect Brand Tagline
Finding A Brand Voice
Brand Positioning
Brand Design:
The Importance of Great Design
What is Visual Identity
Logo Design
Brand Colors
Brand Typography
Brand Graphics & Style
Brand Guidelines
Brand Building:
Brand Touchpoints
Writing a Creative Brief
Print Design vs Digital Design
The Best Design Process
Web Page Layout
Wireframes & Content Hierarchy
Web Page Design
Website Architecture
Websites Development
Brand Management:
Managing Brand Assets
Review, Report, and Refresh
Staying Relevant
A.I. Brand Design:
AI Generative Brand Foundation
AI Generative Brand Positioning
AI Generative Brand Design
AI Generative Brand Marketing
Businesses Without A Strong Brand Often Fail for One of 8 Reasons
You Can Avoid All These Failures
Lack of Differentiation
Without a strong brand, your business blends into the sea of competitors, making it difficult for customers to distinguish your offerings.
Trust and Loyalty
A well-established brand fosters trust and loyalty. Without it, customers will be hesitant to engage or return.
Inconsistent Messaging
A lack of brand strategy leads to inconsistent messaging, confusing potential customers and diluting your market presence.
Competitive Advantage
Strong brands enjoy a competitive edge. Without a brand, you're missing out on the chance to leverage your unique value proposition.
Lower Perceived Value
Consumers often associate strong brands with quality. Without a brand, your products or services will be perceived as lower value, affecting pricing power and profitability.
Marketing Inefficiencies
A clear brand strategy streamlines marketing efforts, ensuring all campaigns align with your brand identity. Without it, marketing efforts will be disjointed and less effective.
Difficulty in Scaling
Scaling a business requires a solid brand foundation. Without it, growth will be stunted as new markets may not recognize or trust your brand.
Morale and Recruitment
A strong brand attracts top talent and instills pride among employees. Without it, you will struggle to attract and retain quality staff.
Included With The Program
In Brand Designer Academy, students will not only acquire the knowledge and experience necessary to design and build exceptional brands, but they will also receive an extensive collection of step-by-step frameworks and action guides.
These invaluable resources streamline the brand building and design process, enabling students to approach their projects with greater efficiency and confidence. Regardless of the application—be it personal branding, developing a business brand, or working on client projects—these action guides and frameworks will significantly enhance and expedite the branding process, ultimately maximizing the value and effectiveness of the skills learned in the academy.
Personal 1-on-1 Coaching Sessions
Brand Designer Academy Course book
Assignment Workbook
50+ Video Training Modules
AI Brand Builder Framework & Case Study
AI Brand Builder Prompt Library
Brand Audit & Framework Guide
Brand Personality Assessment
Visual Brand Identity Assessment
Consumer Experience Touchpoint Audit
Brand Strategy SWOT Analysis
Brand Strategy Rebrand Assessment
Customer to Brand Relationship Assessment
Brand Purpose Assessment & Framework
Brand Vision Assessment & Framework
Brand Mission Assessment & Framework
Brand Values Assessment & Framework
Target Audience Framework
Customer Characterization Type Assessment
Competitor Audit Framework
Brand Personality Assessment & Framework
Brand Tagline Framework
Brand Voice Assessment & Framework
Brand Positioning Assessment
Unique Selling Proposition Framework
Brand Positioning Statement Framework
Logo Design Framework
Brand Color Framework
Brand Typography Framework
Brand Guidelines Framework
Consumer Brand Touchpoint Assessment
Creative Brief Framework
Design Process Framework
Web Page Layout & Content Framework
Web Page Wireframe & Design Framework
Website Architecture & Sitemap Framework
Website Development Best Practice Guidelines
Lifetime Access to All Content
Completion Certificate
Personal 1-on-1 Coaching Sessions
Brand Designer Academy Course book
Assignment Workbook
50+ Video Training Modules
AI Brand Builder Framework & Case Study
AI Brand Builder Prompt Library
Brand Audit & Framework Guide
Brand Personality Assessment
Visual Brand Identity Assessment
Consumer Experience Touchpoint Audit
Brand Strategy SWOT Analysis
Brand Strategy Rebrand Assessment
Customer to Brand Relationship Assessment
Brand Purpose Assessment & Framework
Brand Vision Assessment & Framework
Brand Mission Assessment & Framework
Brand Values Assessment & Framework
Target Audience Framework
Customer Characterization Type Assessment
Competitor Audit Framework
Brand Personality Assessment & Framework
Brand Tagline Framework
Brand Voice Assessment & Framework
Brand Positioning Assessment
Unique Selling Proposition Framework
Brand Positioning Statement Framework
Logo Design Framework
Brand Color Framework
Brand Typography Framework
Brand Guidelines Framework
Consumer Brand Touchpoint Assessment
Creative Brief Framework
Design Process Framework
Web Page Layout & Content Framework
Web Page Wireframe & Design Framework
Website Architecture & Sitemap Framework
Website Development Best Practice Guidelines
Lifetime Access to All Content
Completion Certificate
Additional Bonus!
3 Free Months of Brand Builder 360
When you enroll in Brand Designer Academy today, you will also receive 3 months of free access to our Brand Builder 360 all-in-one design and marketing platform to optimize and accelerate your business growth.
Grow Your Business Faster with Brand Designer Academy
Experience the Proven Benefits of Strategic Brand Design and Marketing
70%
Increase in Customer Loyalty
85%
Increase in Brand Recognition
56%
Increase in Business Growth
67%
Increase in Talent Recruitment
Who Should Enroll
The Strategic Brand Design program is ideal for designers, marketers, business leaders, and agencies seeking to enhance their skills in brand creation, design, and marketing.
Focusing on strategic thinking, adaptability, and creativity, this program helps individuals elevate their professional careers, ensuring personal and business growth, success, and longevity in the competitive world of branding, design, and marketing.
Enrollment Options
Unlock your full potential with Brand Designer Academy
The introductory program for anyone looking to learn the fundamentals of building, designing, and marketing a personal or business brand.
7 Day Bootcamp
FREE
Daily Video Training Modules
Brand Bootcamp Course Book
Brand Building Frameworks
Daily Action Guides
7 Figure Brand Strategy Workshop
60 Minute Brand Builder Workshop
Lifetime Access
For designers, marketers, brand managers, and business professionals who want to build their skill set, attract top level clients, and become a more valuable asset.
12 Week Workshop
$495
Brand Designer Academy 12 Week Program
Brand Designer Academy Course Book
Assignment Workbook
50+ Video Training Modules
40+ Brand Building Frameworks
Live Coaching Sessions
AI Generative Brand Framework
AI Generative Brand Case Study
AI Generative Brand Prompt Library
Lifetime Access
Completion Certificate
For businesses that need a certified consultant to train their teams to design, build, and manage their brands using proven brand strategy frameworks, and design fundamentals.
6 Week Consultancy
$2,995
Live Weekly Team Advisory Sessions
3 Enrollments to Brand Designer Academy
3 Brand Designer Academy Course Books
3 Assignment Workbooks
50+ Video Training Modules
40+ Brand Building Frameworks
AI Generative Brand Framework
AI Generative Brand Case Study
AI Generative Brand Prompt Library
Archive of all Video Consulting Calls
Weekly Assignments, Actions, and Assessments
Lifetime Access
Team Completion Certificates
Enrollment Options
Unlock your full potential with Brand Designer Academy
For designers, marketers, brand managers, and business leaders who want to build their skill set, attract top level clients, and become a more valuable asset.
12 Week Workshop
$595
one-time investment for lifetime access
1-on-1 Coaching Sessions
Brand Designer Academy 12 Week Program
Brand Designer Academy Course Book
Weekly Assignment Workbook
50+ Video Training Modules
40+ Brand Building Frameworks
A.I. Brand Framework & Prompts
3 Month Brand Builder 360 Access
Lifetime Access
Completion Certificate
For businesses and entrepreneurs that need a certified consultant to help design, build, and manage their brands using proven brand strategy frameworks and mentoring.
12 Week Consultancy
$2,995
one-time investment for lifetime access
Bi-Monthly Team Coaching Sessions
3 Enrollments to Brand Designer Academy
3 Brand Designer Academy Course Books
3 Weekly Assignment Workbooks
50+ Video Training Modules
40+ Brand Building Frameworks
A.I. Brand Framework & Prompts
Live Video Consulting Calls
Weekly Assignments, Actions, and Assessments
3 Month Brand Builder 360 Access
Lifetime Access
Team Completion Certificates
MONEY BACK GUARANTEE: Enroll today, get inside and see if everything I provide is valuable to you. Then, after 14 days, you can decide to stay or leave the program. If it’s not for you, no hard feelings. Simply return the completed course materials and you will be 100% reimbursed. It’s as simple as this: Show up, do the work, and your investment is guaranteed.
How Healthy Is Your Brand?
Use this free Brand Assessment Test to determine your brand’s strengths, weaknesses, and identify areas for improvement.
Evaluate the overall health of your brand: Understand how well your brand is currently performing and uncover potential issues that might be holding you back.
Identify areas where your business may need improvement: Pinpoint specific aspects of your brand strategy that could benefit from enhancement to ensure better alignment with your business goals.
Discover the top 9 signs that it may be time for a rebrand: Learn the critical indicators that suggest a rebrand might be necessary to stay competitive and relevant in your market.
Chris McCarthy
Brand Growth Advisor
Hi, I’m Chris McCarthy, a brand strategist, designer, and marketer. Over the past 25 years, I've had the opportunity to work with some of the world’s most recognized and respected brands, including Penske Automotive Group, Ford Motor Company, MGM Resorts, Caesars Entertainment, The Hard Rock Hotel, The American Red Cross, and the City of Las Vegas.
As a trusted brand growth advisor, I help businesses create strong brand identities and implement strategies that truly connect with their audiences, leading to significant growth. I enjoy mentoring and coaching others in brand strategy, and it’s been incredibly rewarding to help countless business owners and designers take their branding to the next level.
My career has been all about continuous learning and striving for excellence. I’ve dedicated myself to understanding what makes brands successful and have developed innovative strategies that consistently deliver results.
Chris McCarthy
Brand Growth Advisor
Hi, I’m Chris McCarthy, a brand strategist, designer, and marketer. Over the past 25 years, I've had the opportunity to work with some of the world’s most recognized and respected brands, including Penske Automotive Group, Ford Motor Company, MGM Resorts, Caesars Entertainment, The Hard Rock Hotel, The American Red Cross, and the City of Las Vegas.
As a trusted brand growth advisor, I help businesses create strong brand identities and implement strategies that truly connect with their audiences, leading to significant growth. I enjoy mentoring and coaching others in brand strategy, and it’s been incredibly rewarding to help countless business owners and designers take their branding to the next level.
My career has been all about continuous learning and striving for excellence. I’ve dedicated myself to understanding what makes brands successful and have developed innovative strategies that consistently deliver results.
Trusted by The Biggest Brands
